Thank you for contacting me about childhood obesity and the Bite Back Better campaign. It is fantastic to see the passion of the young people who are part of this campaign to promote healthier lifestyles and to reduce childhood obesity.
The Government is committed to implementing its promise to ban pre-9pm TV advertising of food high in sugar, salt and fat across the UK. Recognising that a growing number of young people consume media online, I am also delighted that the Government will also restrict paid-for-advertising online.
The Health and Care Act 2022 introduced the 9pm advertising ban and the policies are due to come into effect on 1 January 2024. Furthermore, the Government intends to consult on TV and paid-for-adverts in the coming weeks. I am confident that such measures will help us to reach the goal of halving childhood obesity by 2030 and help adults to reach a healthy weight.
The Government's Levelling Up White Paper also recognised the role of obesity in driving poor health outcomes in communities across the UK, and gave a commitment to reduce the gap in life expectancy by between local areas where it is highest and lowest by five years.
The Government has once again reaffirmed these commitments to halve childhood obesity as part of the new National Food Strategy.
Thank you once again for taking the time to contact me.
