The campaign for a ‘Buy British’ section on supermarkets’ online stores, supported by MP Bob Seely, sees its second success as Aldi launches a 'Best of British' section for click-and-collect shoppers.
In August 2023, Mr Seely and 120 other cross-party MPs, signed an open letter calling on supermarkets to highlight the very best of British produce by implementing a 'Buy British' section online.
The MPs asked supermarkets to create a tab that collates produce from farmers,’ citing consumer choice, environmental benefits and support for farmers as reasons to make the change.
Since Mr Seely signed the open letter, over 30,000 people have signed a National Farmers Union (NFU) petition in support and the Government has endorsed the campaign.
In December 2023, Morrisons was the first supermarket to implement a ‘British’ section online to enable customers to quickly navigate to British produce.
Now, Aldi has also confirmed the implementation of a standalone ‘Best of British’ category on its website to showcase British products. The supermarket’s new dedicated webpage can be found at groceries.aldi.co.uk for click-and-collect shoppers.
Mr Seely said: "It's great to see that Aldi has followed Morrisons lead and got on board with this. It's a small - but very important - step forward in giving better support to our British farmers and food producers.
“The reaction to this campaign has been overwhelmingly positive, with many asking why supermarkets weren’t doing it already.
“Both Morrisons and Aldi have shown great leadership on this, I trust other supermarkets will make the change soon too.”